Brand Manager

Salary Range: : $85,000 - $115,000

Job Posting End Date: September 11, 2026

We’ve Got You Under Our Wing

We are the duck. We develop and empower our people, cultivate relationships, give back to our community, and celebrate every success along the way. We do it all…The Aflac Way.

Aflac, a Fortune 500 company, is an industry leader in voluntary insurance products that pay cash directly to policyholders and one of America's best-known brands. Aflac has been recognized as Fortune’s 50 Best Workplaces for Diversity and as one of World’s Most Ethical Companies by Ethisphere.com.

Our business is about being there for people in need. So, ask yourself, are you the duck? If so, there’s a home, and a flourishing career for you at Aflac.

Worker Designation – This role is hybrid. This means you will be expected to report to one of our Aflac offices located in Columbus, GA for at least 60% of the work week. You will work from your home (within the continental US) for the remaining portion of the work week. Details of this schedule will be discussed with your leadership. 

What does it take to be successful at Aflac?

• Acting with Integrity
• Communicating Effectively
• Pursuing Self-Development
• Serving Customers
• Supporting Change
• Supporting Organizational Goals
• Working with Diverse Populations

What does it take to be successful in this role?

• Excellent communication skills and interpersonal skills to manage interactions with internal and external partners; also in the creation of decks derived from various research and analyses of brand marketing programs and the market environment; Possess skills in tailoring messages in a manner that relates and resonates to different audiences.

• Experience managing multiple projects at once in a fast paced environment

• Must be a creative and strategic thinker, capable of prioritizing and managing multiple projects and tasks, and meet their deadlines,

• Must have exceptional problem-solving skills, and a positive can-do attitude; work comfortably in a group setting, be proactive and have a thirst for knowledge, and have an ability to deliver results exceeding expectations, and display composure under stress.

• Must possess outstanding communication skills necessary in the conveyance of clear, concise, and unambiguous information.

• Facilitate smooth and efficient execution of duties by brand marketing personnel and collaborating team members.

• Strong communication skills to manage interactions with internal and external partners, and in the creation of decks derived from various research and analyses of the brand marketing programs and the market environment.

• Ability to influence and manage relationships, establishing long-term and meaningful external connections on behalf of the business.

Education & Experience Required

• Bachelor's Degree in Marketing, Business Administration or related field
• Four to six years of professional job-related work experience
• Two to four years experience in a in a fast paced brand marketing environment
• Proven and successful experience working with a team on high-value business projects portraying successful project management, time management, and people management skills

Or an equivalent combination of education and experience

Education & Experience Preferred

• Master's degree in Marketing, Business Administration or related field

Travel

Travel is less than or equal to 25%.

Principal Duties & Responsibilities

• Provide comprehensive analysis of market trends, analysis of consumer habits, competitor pricing impact, sales techniques, advertising performance

• Monitors and reports performance against KPIs; Identifies opportunities and concerns to drive growth and profitability.

• Develops reports and presents on campaign efforts, successes, etc.

• Manages campaign/program budgets and timelines in order to execute key plans and ensure objective are met on time and within budget.

• Responsible for the development of brand positioning and communication strategies.

• Manages brand strategy processes, including guidelines, vision, and value proposition for short and long term strategic objectives.

• Develops strategies and manage marketing campaigns to ensure customers' expectations are met.

• Works with cross-functional teams to ensure marketing efforts are executed.

• Provide guidance and direction to Associate Brand Managers and Coordinators.

Total Rewards

The salary range for this job is : $85,000 - $115,000. This range is specific to the job and salary offers consider a wide range of factors that are considered in making compensation decisions, including, but not limited to: education, experience, licensure, certifications, geographic location, and peer compensation. The range has been created in good faith based on information known to Aflac at the time of the posting.

At Aflac, it is not typical for an individual to be hired at or near the top of the range for the role to allow for future and continued salary growth, and compensation decisions are dependent on the circumstances of each case. This salary range does not include any potential incentive pay or benefits, however, such information will be provided separately when appropriate.

In addition to the base salary, we offer an array of benefits to meet your needs including medical, dental, and vision coverage, prescription drug coverage, health care flexible spending, dependent care flexible spending, Aflac supplemental policies (Accident, Cancer, Critical Illness and Hospital Indemnity offered at no costs to employee), 401(k) plans, annual bonuses, and an opportunity to purchase company stock.  On an annual basis, you’ll also be offered 11 paid holidays, up to 20 days PTO to be used for any reason, and, if eligible, state-mandated sick leave (Washington employees accrue 1-hour sick leave for every 40 hours worked) and other leaves of absence, if eligible, when needed to support your physical, financial, and emotional well-being. Aflac complies with all applicable leave laws, including, but not limited to, sick and safe leave, and adoption and parental leave, in all states and localities.