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Associate Product Manager

The Company:  Aflac Columbus
The Location: 

Columbia, SC, US, 29201

The Division:  Group Voluntary Benefits
Job Id:  3798

Job Summary

Under general supervision of leadership, manages product lines for a portfolio of products through the entire product life cycle.


Principal Duties & Responsibilities 

  • Assists in directing the process for new product and revisions to existing products, including product research and design, headquarters support issues and design; responsible for overall implementation of product development and communicates plan to management responsible for marketing strategies to ensure the product maintains its marketability and profitability. 
  • Assists in the development of sales strategies to support and stimulate sales among the field force and alternative distribution channels; assists in managing product line design, market competitiveness, and potential new market segments; reports to Senior Manager on product performance; initiates research on identified trends and reports results and suggestions to management; monitors field force attitudes and needs about Aflac products. 
  • Assists Product Managers in driving key business decisions and strategies by using market and business intelligence data; recommends new ideas for growth, understanding competitive actions and market trends; works with assigned lines of business to translate research results into clear business strategies; aligns existing strategic/business plans and go forward with strategic position to identify gaps and/or areas of opportunity. 
  • Participates in the development of product metrics to track sales performance and patterns, adherence to design assumptions, market or niche penetration and other pertinent performance data; understand the distribution, sale and promotion of the products, and understand gathering intelligence on product performance and taking action to enhance or discontinue product benefits or lines of business; leverages the skills within the Insights department to gather and report critical data. 
  • Assists in developing and maintaining project plans with key milestones based on coordination with all project stakeholders; ability to present to field force sales, trainers and others regarding implementation of products/processes; facilitates project team meetings to ensure all objectives and status updates are effectively communicated to team members; ability to lead and garner support with limited supervision. 
  • Coordinates a variety of complex market development projects, including new product development; coordinates the formulation, preparation, and implementation of product plans and strategies for product group, working with various stakeholders such as the business unit management; may serve as a project leader, monitoring and managing the progress and evaluation of assigned products through the product life cycle; coordinates with various departments to identify technical and procedural requirements needed for implementing and administering existing products; prepares requirements defining product scope. features, functionality, and output; assists in the coordination of all activities relative to the development of potentially profitable products; prepares proposals for management action. 
  • Coordinates the development and implementation of the assigned product designs and sales initiatives to support and increase product sales among the field force and alternative distribution channels; monitors implementation performance and processes, adherence to design assumptions, and other pertinent performance data; may lead an ad hoc team(s) on specific product initiatives; evaluates market innovation and technology advancements; makes recommendations for technology and process improvements related to product administration and implementation; analyzes data and information to determine Aflac's strategy to remain competitive. 
  • With assistance from Product Manager, ensures all business requirements are accurately captured including state variations and SCR's; acts as product/technical subject matter expert; Perform JAD session for product and manage completed product launch plan execution; reviews administrative guideline; schedule product introductions and answer product questions. 
  • Participates in the development of GOC presentations and reviews; Supports the Business Rules, and Exception request committee 
  • With assistance from Product Manager/Sr. Product Manager, acts as product/technical subject matter expert; Perform JAD session for product and ideas testing, insights, qualitative and quantitative analysis; review administrative guidelines; schedule product introductions and answer product questions; participate on exception request committee as technical liaison.


Education & Experience Required

  • Bachelor's Degree Business Administration or related field
  • six years of professional job-related work experience
  • Familiarity with managing product lines to include development and implementation process; Basic understanding of products, market, competition.


Or an equivalent combination of education and experience.


Job Knowledge & Skills 

  • Aptitude for conceptualizing, communicating and selling new concepts while also being able to take an analytic approach to problem solving and strategic development 
  • Demonstrated relationship building skills 
  • Strong project management, leadership, and practice development skill 
  • Ability to work well in a dynamic group environment and under deadline pressures 
  • Thorough knowledge of Aflac products and systems 
  • Strong personal computer skills with experience with Windows-based software to include Microsoft Word and Excel



  • Acting with Integrity 
  • Communicating Effectively 
  • Pursuing Self-Development 
  • Serving Customers 
  • Supporting Change 
  • Supporting Organizational Goals 
  • Working with Diverse Populations 


Working Conditions

The statements below describe the general nature and level of the work and are not an exhaustive list of all responsibilities, duties, and skills required.

Normal office environment (virtual or in-person)



≤ 25% Career Progression Acknowledgement


Career Progression Acknowledgement

Normal Career Progression - This is a normal career progression (NCP) position and incumbent may progress to the next level in the job family without further competition when there is an existing business need, qualifications identified in the job profile are met, advancement recommended by management, with human resources approval, and in accordance with company guidelines.

Nearest Major Market: Columbia
Nearest Secondary Market: South Carolina